Keyword: consumer attitude

Search Results (2)
Research Article
Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude
Farhina Hameed, Ishtiaq Ahmed Malik, Noor Ul Hadi, Muhammad Ali Raza
Online Journal of Communication and Media Technologies, Volume 13, Issue 2, April 2023, e202309
DOI: https://doi.org/10.30935/ojcmt/12876
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Research Article
Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design
Noor Ul Hadi, Nadia Aslam
Online Journal of Communication and Media Technologies, Volume 13, Issue 1, January 2023, e202302
DOI: https://doi.org/10.30935/ojcmt/12784
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